Embedding media such as video, music or flash animation into your website can enhance the visitor’s experience on your site. It can create a clear message showcasing your product or service. Use it to:

• Tell your story with a video
• Enhance a brand
• Create an experience

Keep in mind your targeted audience and their Internet savvy. Are they likely to have the latest software updates and media players? You can very quickly loose a potential customer from your website if they are not able to view what you are showing. For example: They don’t have Flash installed on their computer so they can’t see the video on your website.

Integrating digital video, audio, and animation into a website can add dimension, while solid design keeps the site functional and uncluttered.