Internet Marketing Solutions
Call 440.899.6700
Sometimes it can feel as though you’re alone in the online business world, just trying to guess at what will make your customers happy. It would be so much easier if customers would simply tell you what they want and what they don’t want from your business. This is why you’re seeing more Feedback options on websites than ever before. But the trick is to encourage your customers to actually utilize this option for themselves and for your benefit. Here are five ways to encourage customers to give you the feedback you need.
1. Make it Quick
When your customers are asked to provide feedback, you shouldn’t necessarily give them a list of hundreds of questions. While this might seem helpful to you, if a customer has to spend more than five minutes on a feedback form, chances are high that they will either lie or they simply won’t fill it out at all. Try to limit your questions to about five to ten questions with short or multiple choice answers. You can always rotate your questions out when you have enough answers and then find out the answers to new questions that come up.
2. Make it Easy
Feedback forms which are easy to find and easy to use are the ones that will get used more often. Place your feedback form somewhere along the checkout process when people might be waiting for things to happen – the form will pass the time. Or you might want to create a link in the receipt email that you send to them at the end of a transaction. You might also send out a short email after the transaction is over to see what their feedback might be.
3. Make It Worthwhile
Of course, some people will want to have something in return for their opinions. If this seems to be the case, you may want to offer a discount on their next order or perhaps create a sort of contest in which one of the names is drawn for a prize. If you find that your customers aren’t answering your questions, it may just be a matter of giving them something in return for their time – and it doesn’t have to be something substantial either.
4.Make it Fun
Feedback forms that are fun to use are the ones that will get used more often. Simple multiple choice surveys are bright and colorful and you can see the results of others surveys as well, if they are set up in a certain way. Perhaps when they click on a certain answer, they will see a picture or they might get a response for their opinion. Try to create a feedback form that is interactive to help engage them and make the time they spend pass quickly.
5. Make it Confidential
Very often, customers are nervous to give feedback for fear they will be identified with a negative response. Make sure that you are not asking for any identifying information, if you can, to show that you simply want feedback and aren’t going to penalize anyone for something that went wrong during a transaction. Of course, this is harder to do when you have a feedback form during the checkout process, so you might want to leave the feedback as a separate transaction.
The value of feedback is difficult to measure. Feedback can help you find a new direction for your business or to choose a new product to sell. On the other hand, you might find out about problems that need to be addressed immediately. In any case, make sure that you are reading the answers and responding to them.
Filed under: Uncategorized by rok
No Comments »
Looking to jump start your web marketing efforts this year? If so, you’re in good company. Many small businesses are looking to improve their marketing activities to help boost sales in a time of economic uncertainty. If your small business could use some marketing inspiration, here are eight things you can do to be more effective with your marketing and promoting your business in 2009.
1. DO SOMETHING each month, or at least each quarter
Now is not the time to cut back on your marketing efforts; instead, ramp up as much as possible to make sure customers don’t forget about you, and that competitors don’t gain any ground. Do at least one thing each month, whether it’s updating your web site, sending out a press release, or monitoring your positions in the search engines. If you just don’t have the time or resources to do something each month, make sure you do something at least quarterly.
2. Start an e-newsletter
By sending out a weekly or monthly e-newsletter, you can keep your company name and message in front of your customers and prospects, which helps build your brand, trigger additional purchases, and drive new sales. It’s also a great way to stay in touch with your customers and keep them updated about special offers, company news, or new products and services. E-newsletters are inexpensive to create and send, and they make it possible to reach ALL of your customers and prospects regularly, not just the ones who happen to walk through your door or give you a call.
3. Update your web site
It is critical that you don’t allow your small business website to just sit there untouched, getting more stale and outdated by the minute. Users today expect fresh content, current technology features, and interactivity that comes from staying on top of current trends and staying a step ahead of your competition. Be sure to add your latest press releases, e-newsletter content, and upcoming events to your site. Keeping your site up to date can help your business attract more new leads, improve your search engine rankings, and increase your sales and bottom line.
4. Get social
Social networking is truly changing the way we use the web, and you are going to need to know at least the basics about this new trend. Sites like LinkedIn and Facebook also blogs and micro blogs (like Twitter) are all designed to make it easy to connect with others through social interaction on the web, and they can be useful in marketing your business. With a little effort, social networking can lead to increased organic, natural traffic and better search engine rankings for your web site.
5. Get a blog/ participate in a blog
If you don’t already have a blog on your web site, you really need to consider adding one. Blogs are great for attracting search engine spiders, since they are updated often and contain lots of great content for the spiders to index. Blogs are also one of the most basic interactive features you can add to your web site, and are extremely popular with users. Even if you do have a blog (and especially if you don’t), it’s important to visit other blogs in your industry and start participating in the conversation. Leave comments and feedback, and always include a link back to your blog (or web site) in your signature. The most important thing to remember when commenting on other blogs, however, is to add something useful, and don’t self-promote or advertise your business on someone else’s blog.
6. Use landing pages with your email marketing campaigns
Email marketing is one of the most cost-effective strategies that small businesses have today, but you need to use specific landing pages for each campaign that you send. It’s tempting to use a call to action that says “visit our site at www-dot-whatever-dot-com”, but sending recipients to your home page is not the most effective way to convert sales. Instead, create specific landing pages that contain the following:
* A re-statement of the offer and/or subject line of the email campaign – let them know they have landed in the right place
* Specific marketing copy and a “pitch”
* Product information and/or testimonials
* Simple, uncluttered content with no unnecessary elements – use only what’s needed to convert the customer
* A simple, clear call to action – make it as easy as possible for your prospects to respond to your offer; you can always collect more details later
7. Offer something for free
Nothing motivates users more than getting something for free! Don’t be afraid to offer them a product sample, a free trial, or something of value like a whitepaper or e-book. Offering a free gift with every purchase or using limited-time offers are also effective ways to motivate customers to make purchases and do business with you.
8. Become more visible
One of the most effective ways to promote your business is to become more visible. Increase your visibility online, at community and networking events, and in the press. Don’t give in to the temptation of hiding your head in the sand until the economy turns around; instead, get out there in every way you can think of. Use email marketing and your web site to your advantage, offer to speak at industry or Chamber events, send out regular press releases, volunteer at community events, write articles in your area of expertise, and attend every networking event that you can. The more your business can be seen and heard, the more exposure you gain, and the more your customers and future customers will remember you!
Filed under: Uncategorized by rok
No Comments »
There is no question that over time, e-commerce sales have continued to rise as more people turn to the Internet for their shopping. It’s much easier to go to your computer, surf the net and purchase what you are looking for than it is to go out to a store for the same thing. Because of this, the future of e-commerce sales is looking bright.
The online market is growing at a level far above that of the retail market, which is making anyone with the need to make money turn to the Internet. The problem is you aren’t the only one with the idea to start an online business. With millions of people turning to the Internet to try and strike it rich with e-commerce sales, the competition has become very stiff online.
*Anyone can start up an online business:
However, because the competition is so steep, people don’t realize the effort that is required to make it in the Internet business. If you have aspirations of becoming another statistic of someone successfully starting up a business online, you have to be willing to put in the effort to reach out to the public.
*Statistics are in favor of those going into e-commerce sales:
With the high competition online, it is essential that you have two things to make it in ecommerce sales: a well thought out plan and a quality marketing campaign. If you create a website without planning out who your target market is, how you will advertise, and how you can keep in contact with customers, you are setting yourself up for failure.
*Start with a in-depth marketing plan:
There is nobody saying you have to stick with your plan throughout your business’s existence, but it will help you develop it into a money-making website. The marketing campaign is the same way. If nobody knows about your business, how do you expect to make money? The more thought out your marketing campaign is, the better chance you have of generating a higher traffic volume.
*The future of e-commerce sales is strong:
As more and more people turn to the Internet for their shopping, the availability and need for more online businesses will continue to increase over time.
Filed under: Uncategorized by rok
No Comments »
Your domain name is the center of your Internet identity. So what things should you take into consideration when choosing the name that will represent your business on the Internet?
1. Keep it short:
Although some places allow you to register a name with over 60 characters, you have to keep in mind that people need to be able to remember it, and easily to type it into their browser. Try to register the shortest name that your customers and visitors will associate with your Website. People tend to remember domain names over phone numbers, keep this in mind when doing any print andvertising.
2. Dot What?
There are many different extensions available now. For businesses, we recommend a .com suffix. It is the first extension that most people try when searching for a Website. Also, since it is one of the oldest extensions, .com shows that your business has been around for a while and that you have a well-established presence on the Web. The extension does not seem to matter to the search engines for ranking websites.
3. Avoid Trademarked Names:
There are two really good reasons for this. First, it’s not very nice. We have all heard the stories about the guy who thought ahead and bought “some-huge-multi-million-dollar-company.com” and sold it to the company for enough money to retire on. But, remember that those companies, like yours, have spent lots of time and money creating their brand, and what goes around comes around. Also, companies are no longer opening their pocketbooks to get their names back. They are calling their lawyers.
4. Register Your Domain NOW:
Domain names are being snatched up at a fast pace. You must register soon unless you want to get stuck with “I-can’t-remember-what-your-domain-name-is.tv” . Even some of the domain name registries are buying domains that are being searched on their sites.
5. One May Not Be Enough:
Sometimes, it isn’t a bad idea to register several similar domain names. If you have “yourname.com”, register “yourname.net” so no one else takes it. You can register your full company name and a shorter, easier to remember version. Some people even register common misspellings of their company’s name.
6. Character Types:
Just a reminder. Domain names can only use letters, numbers, and dashes. Spaces and symbols are not allowed. Also, domain names are not case sensitive.
7. Ask Around:
When you have settled on several available name choices, see what your friends and clients have to say. A name that may make perfect sense to you may be too hard for other people to remember. Is your domain easy to say? Is it hard to spell? Do you have to explain why you chose the name?
8. Don’t Shell Out Large Amounts of Cash:
At one time, companies were able to get away with charging reservation fees plus a “mandatory” $70 InterNIC fee. Recently, it was decided that other companies should be able to compete to sell domain names. This has lowered prices dramatically.
And remember, if you think that if you have found the right domain name, but you’re not quite sure if it’s the one… register it anyway before someone else does!
Filed under: Uncategorized by rok
No Comments »
The Web hosting company you choose can make or break your business. Good ones can run things smoothly, are easy to reach, and fix problems efficiently. But bad ones can have more problems than they are worth, be unreachable at critical times, and bring your business to a screeching halt. Finding a good one is crucial to your online success.
Here are some tried and true ideas for how to select a host that will save you money, avoid technical issues, and build your online platform for the future. Although it might be tempting to sign-up with a firm that provides an umbrella of services in addition to website hosting, a good rule of thumb is that if a company overly-diversifies its services, it won’t deliver top quality in any of them (e.g. tech support, updates, maintenance, etc.)
*Choose a Host with a Great Record for Online Security:
Most secure hosts will provide SSL Certificates to guarantee your security. Without an SSL Certificate on your site, visitors may come and go without identifying themselves, and this could put your site at risk. Make sure your host implements best practices when it comes to maintaining security architecture, updating security software, and responding effectively to breaches if and when they do occur.
*Excellent Technical and Customer Service Support via Phone:
Does a real person answer the phones? Or can you only email for help? You definitely want the option to call a person. Studies show that over-the-phone tech and customer support systems are vastly more efficient than e-mail support centers.
*Solid Add-On Services:
A number of great web hosting companies provide little extras to make sites more effective and user-friendly. These can include organic search engine optimization, blogs, website updates, email support, domain name research, analytics packages. When evaluating various firms, examine sample sites and note what value add-ons you like and what value add-ons you feel are missing.
*The Right Price for Your Needs:
You can find a service for practically nothing. But there is no such thing as a free lunch when it comes to web hosting. If you’re paying a dirt-cheap rate, chances are that the host is watering down services in some respect. Perhaps the host offers minimal security protections or charges clients “pay per play” for technical support. Or maybe the site charges a sky-high maintenance fee or other monthly fee. The point is, you need to read the fine print and to price-compare before making a decision.
*Flexible Features and Enough Elbow-Room:
You have no idea how your online platform might evolve. That’s why you need a hosting company that boasts flexible features, supports many different languages and supports an array of scripts (PHP, Pearl, Java, etc.) A good rule of thumb for determining space is to “buy big”. In other words, even if you don’t have tens of thousands of files to upload and store, leave yourself some wiggle room to anticipate future growth.
According to numerous estimates, U.S. and U.K. consumers will be spending nearly $150 billion per year online by the year 2010. Your site’s e-commerce options should be simple, safe, battle-tested, and easy-to-use.
*Protection Against Spam, Viruses, Trojan Horses, and the Like:
Most creditable web hosting sites provide solid e-mail protection. Make sure to check for compatibility, however. For instance, if you use Microsoft Outlook, make sure that the host has the tools and services to shield your Outlook e-mail effectively — without blocking key notifications from clients or suppliers.
*Important Questions to Consider:
Does the company employ best-of-breed firewalls and routers? Has anyone filed complaints against the company through the Better Business Bureau or other organization? What services do businesses similar to yours use for web hosting? How expensive is it to upgrade or downgrade plans?
Many hosts promise uptime approaching 100%. But there’s no way of verifying that kind of claim. If your website goes down, for instance, the company can easily explain it away as a statistically insignificant outlier. Similarly, a potential host may brag about tons of bandwidth and space on servers, but if your online business needs are modest, these numbers shouldn’t be your incentive. Finally, be wary of online rating systems. These figures can be jiggered and rejiggered to make a web host look better (or worse) than it actually is.
Filed under: Uncategorized by rok
No Comments »
Search engine optimization (SEO) is the process of getting your website ready to be found in organic web searches. By organic searches, I’m referring to web searches that appear naturally as the result of a search for a particular keyword or phrase, rather than appearing in the sponsored links (pay-per-click advertising) section of a search page.
1. Page title tags:
This is the page information that you see in the blue bar of your browser in the upper left-hand corner when you visit a website. For best SEO, use your top 2 keywords in your title tag. The best way to do that is separated with a bar, as illustrated in this example: Internet Marketing | Web Marketing.
2. Domain name:
If at all possible, use one primary keyword in your domain name. You will have a slight edge over your competition by doing so. If you already have a domain that you have used for some time, include a keyword in the name of files for your website pages.
3. Meta tags:
These are descriptions on a web page that are not seen by most visitors except when looking at the page source code in their browser. While the keyword and description meta tags used to be the primary way that search engines indexed sites, that is no longer the case. However, you shouldn’t ignore them entirely, as it is still worthwhile to include them as a part of your page description. For optimal SEO, your meta description and keyword tags should be no more than 125 characters each.
4. Header tags:
Header tags are the HTML code that indicate a headline, like H1, H2 and H3 and show up as bolded headlines in your page content. The first 3 header tags are the only ones you need to be concerned about, and the primary header tag, H1, is the most important.
5. Alt image tag:
The alt tag typically describes an image in a floating text window when you put your mouse over the image if the image is not able to be displayed. The best use of any tag is to use your keywords in your image descriptions.
6. Content formatting:
Search engines pay attention to formatted content, as in when text is bolded, italicized, and underlined. Make sure that you are bolding your keywords in the content of your website.
7. Keyword density:
Keyword density refers to the number of times a keyword or keyword phrase appears on a web page. Rather than trying to focus on the number of times a keyword appears in the content of your page, aim for a more natural density by keeping your keyword phrases in mind as you write the copy for your page. There are a number of keyword density checkers available online to assist you with determining the keyword density of a page.
8. Anchor text:
Anchor text refers to links on a page that connect your visitor to other pages. So, rather than telling someone to “click here” in the content of your page, include a keyword in your anchor text, as in “click here for dog training tips.”
9. Inbound links:
Reciprocal link exchange (you link to my site and I’ll link to yours) used to be a great way to attract the attention of search engines to your site. Now, search engines pay attention only to the quality and popularity of the site providing you with an inbound link that is not a reciprocal link. One of the best ways to get quality inbound links back to your site is to submit articles to high traffic article directories and submit press releases to paid press release services.
A second way to gain high quality inbound links is by listing your site in search engine-friendly directories in which humans review the listings. Google and other search engines place more credibility in the directories in which the listings are reviewed by real people than they do other kinds of directories. Consequently, these links are weighted more heavily and favorably in the inbound link evaluation process.
10. New content:
Content is still king, so one way to increase your page rank for a search term is to write high quality articles containing one or two of your keywords in the title and posting those regularly (weekly is best) to your site. Search engines are always seeking good, fresh, content, so your goal should be to make your site into an information-rich resource for your industry.
Filed under: Uncategorized by rok
No Comments »
Real Beginners starting out on their Internet Marketing career are overwhelmed with information on various marketing techniques, and their brains will be buzzing and overloaded with different ideas.
One of the marketing techniques that has become increasingly popular is Article Marketing, and it is, without a doubt, one of the best FREE ways to bring your product or website to the attention of the search engines, and to make sure you receive quality targeted traffic. You can be sure that anyone making big money on the Internet will most certainly be using Article Marketing as a major part of any marketing campaign. By regularly writing and submitting articles to the article directories, they are ensuring that their content is reproduced throughout the Internet world, and they can maintain a high profile in their chosen niche market.
The basic idea is simple. You write a good keyword rich article that provides useful information for your reader, submit it to the article directories, repeat, repeat and repeat! This is the way to keep a steady flow of traffic to your website. There is no doubt it can be time consuming and takes a bit of effort, but the results have been proven to be worthwhile. Before you get started there are a few points to consider.
* You will already have a good knowledge of your own particular niche:
So share that knowledge with your reader by writing good, informative content for your article. The ideal article is informative and entertaining.
* Decide on your article title:
Remember that when publishers search the article directories for content, they will pick on articles with the right keywords for their requirements.
* Choose your keywords carefully:
This may sound obvious, but make sure keywords are related to your site. There are many services on the Internet that provide tools for researching keywords and keyword phrases. Beginners in particular should always make good use of these facilities.
* Find your own voice:
Speak to your target audience. Don’t try to copy someone else’s style of writing. Decide exactly who you are writing for, and keep them in mind as you form the structure of your article.
* Keep your article short and to the point:
Avoid long sentences or complex language. Most people have a short attention span, so you must grab your readers, and make sure they can quickly absorb what you are telling them.
* Decide what sort of article you are going to write:
Long essay style articles are completely unnecessary. “Hints” and “Tips” articles are always popular, and are a good place for the new writer to start.
* Proof- read your article carefully:
You may have great expertise in your chosen subject, but will quickly lose credibility if there are basic grammatical errors in any part of your article. A good proof reading tip that I know is used by experienced authors is to read their work out loud. This will give you a whole new perspective and pick up areas in which can be improved.
Filed under: Uncategorized by rok
No Comments »
1) Experience:
You will need a company that uses all the techniques, tools and experience that will design a professional looking website which will accomplish your online goals. Make sure the designer you are interviewing has a large portfolio of at least 100 sites. You do not want your site to be a learning site for the designer. Look closely at the websites in their portfolio and make sure you like the look and navigation. If you don’t like theirs chances are you won’t like your site either.
2) Customer Service:
Customer service is a priority in the design process of your website. If a designer is too busy to answer e-mails or phone calls, will they be able to keep the production schedule? Ask for references, and make a point of Calling them. Ask the prospect’s previous clients if the web developer was responsive, on time and effective. Do they answer their phones?
3) Graphics:
Creating professional stand out graphics separates the professional from the amateur. A talented and veteran designer will demonstrate knowledge of page layout, have
a way with color and know how to place elements on a page for the best appearance and website performance. Take a good look at a number of the sites each designer has built, and make sure no one is using templates.
4) Organic Search Engine Optimization:
If high placement in the search engines like Google, Yahoo and MSN is important to you. Ask them for proven results for themselves and their clients. They should be able to provide with 100’s if not 1,000’s of 1st page rankings for keywords and phrases.
5) Website Build Timeline:
Ask the website developer how long it will take to have the site completed. Most sites should be completed in a 30-day period. As long as you have supplied them with everything they need to complete your project.
6) Build Process:
You will want to be able to view your websites progress as it is being built. Are you able to log into their server and approve each phase of the build?
7) Full Service:
There may be one or two things that your designer/developer
cannot do, but for the most part you should be able to find a reasonably-priced professional who can handle just about everything you’ll need done.
 Availability:
Does the designer do this full time or do they a have a regular job and work on websites nights and weekends. You want to make sure you can contact your designer during normal business hours if you have any questions or to make changes to your site.
9) Hosting:
Will they be able to host your website? Your website has been designed and now it needs a place to be parked. A reliable hosting company is a key piece to your website. Find out what their uptime rating is and don’t settle for less than 99.9%. Do they provide you with a detailed statistics package on the visitors to your site. You should expect to pay $20 to $30 per month for reliable hosting and more if they will be hosting a larger e-commerce site.
10) Updates:
Now that your site is completed is your website company going to make the changes to your site in a timely fashion and at what cost. Keeping your content fresh is important for the visitors to your site but also to the search engines.
Your website can be the strongest marketing and sales tool your business has. Don’t cut corners when it comes to the design of your site and the selection of the design company.
Filed under: Uncategorized by rok
No Comments »
1. Know Your Target Audience:
Before any code or content is written for the site, think about your target audience and keep them in mind at every stage of site development. Consider age, gender, and especially, think about the things that will make your target audience want to visit your site often.
2. Build a Clean, Professional Looking and User-Friendly Site:
Web users have very short attention spans and the decision to linger at your site or clíck the Back button is made in a few seconds. Build a site that’s easy on the eyes and structure it so that information can be found quickly and easily. Use bulleted lists, subheads, bold important text but don’t overdo it, and use clean, intuitive page layouts. Avoid building pages with frames, .PDF’s, and Flash. By the time these pages have loaded, your viewer is probably long gone.
3. Well-Written Content:
Make sure the content on your site is well-written, gets right to the point, and doesn’t insult the intelligence of your readers with wild claims and hyperbole. Good content encourages readers to explore the other pages of your site and creates high-quality inbound links.
4. Let Keywords and Keyphrases Occur Naturally:
Both search engines and readers alike will notice obvious keyword stuffing immediately and your credibility will suffer. Let the words and phrases that you want to optimize occur naturally in the content without overdoing it.
Filed under: Uncategorized by rok
No Comments »
On average, you have roughly eight seconds to get your message across before the end user exits your website for one of your competitors sites. I have created simple guidelines for what should—and, more important, should not be featured on your homepage, so that you can convert regular traffic into new sales.
1) Create a Powerful Homepage Message:
Your homepage message should be a targeted, benefit-oriented statement that outlines what you can do for the potential client. In order to properly draft an intriguing homepage message, you will need to identify the benefit to your potential client. Clients want to hear why your product/service is different and what it means to them. Put more simply, customers are asking, “What can you do for me?” Answer them.
2) Focus on Clarity:
With so many people searching online for products and services, your homepage should clearly identify who you are, what you offer, your core competitive benefits, and your supporting text—all in a clean and easy-to-navigate user-friendly format. Use graphics and pictures to help illustrate what service or product you provide, and how these benefit the customer. The homepage should be a “no-fluff” zone. A good rule of thumb for the homepage is “less is more.” Make it easy for the user to understand what you do. Too much verbiage, images, and graphics will only confuse the user.
3) Make Effective Use of Secondary Messaging:
After you have presented your homepage message, you will need to incorporate “secondary messaging” on the homepage. This includes any additional messages that will be used to help clarify and drive home the points made in the primary message. Secondary messaging should also incite the user to take action now. These calls to action could direct the user to e-mail the company, phone the sales rep, download a white paper, read a recent success story, etc. A good marketer will know how to choose a penetrating secondary message.
4) Integrate Imagery to Emphasize Your Core Message:
Imagery is a important part of your homepage. To help illustrate your company’s core competitive benefits, this helps customers visualize how you can meet their needs and requirements. Most people are visually oriented, so your imagery will quickly convey and emphasize your message. Be consistent with what you are telling your potential client. Align your messaging with your visual strategies. Images are also great ways to eliminate clutter, by adding a visual component to your website, you are alleviating the need for additional reference text.
5) Specific Call to Action:
You have already heard a little bit about calls to action, this is such an important strategy. Failure to convert online potential clients into sales leads is mostly attributable to homepages that lack any calls to action. A call to action should be placed squarely in the visitor’s face, it should jump out at them. Statistics have proven that if you can guide web users along your sales process, you will convert more of them into clients.
6) Know Your Audience:
Most people can clearly state whether they are an introvert or an extrovert, your website should cater to these and other personality types. Develop your website not only for an audience that requires what you can provide, but also for disparate personalities within that audience. Some people prefer to pick up the phone to find out more information about your products or services. Some may prefer to e-mail you instead. Others may want to schedule a meeting. Your website should cater to as many of these personality types as possible, or else you will lose conversions. Make it easy for the web user to contact you .
7) Make Your Homepage Easy to Navigate:
You must lay out your website with easy-to-navigate options and buttons. If you sell more than one service, then enable a pull-down menu showing options for your customers. Allow them to select the page that they want to research—without having to click first to find out more . Another strategy is to use sidebars to help users navigate as they read your content. You will also need to ensure that your homepage uses an interlinking strategy, so that if web users hit the wrong button, they can easily get back on track and find the information they are looking for.
The Bottom Line: Make it easy for a prospect to find out more about your products and/or services. Create a homepage that takes the guesswork out of it by guiding visitor’s through the process, from understanding the message to taking action.
Filed under: Uncategorized by rok
No Comments »
|
